Media and entertainment data firm BB Media has opened a second office in the U.S., this one in Santa Monica, Calif. BB’s Laura Ghisiglieri, global development and marketing director, who’s been with the company for seven years, will lead the Los Angeles office. BB said her focus will be to develop business opportunities in the market, visiting existing U.S. clients and developing new ones.
“We are in the midst of very interesting times for our industry. I am delighted to lead the international expansion of BB Media,” Ghisiglieri said. “We already have several clients based in California and they will benefit from having us closer while we also build new relationships. I’ll be able to help them in their strategic decisions with insights of the streaming landscape as well as metadata to enrich their products. We are seeing a very exciting future ahead of us!”.
BB Media is active in eight countries: the United States (Miami and Los Angeles), Italy, The Netherlands, Brazil, Mexico, Argentina, Colombia and Ecuador.
The company currently monitors more than 4,500 streaming platforms in 190-plus countries, its prices, plans, bundles, offers, partnerships with third parties, streaming availability and consumption figures, as well as demand metrics and metadata for every title, movie and tv show in existence.
The U.S. is the country with the most content, having 484,730 unique titles in the US streaming services; followed by the United Kingdom (198,436 titles) and Korea (183,412 titles).
Americans are among those who consume the most platforms a month, averaging 7.35 platforms, according to BB data.
They spend nearly 7 hours a week watching YouTube and nearly 6 hours watching Netflix.
United States is a constantly growing market, setting the market trends. The large number of platforms offered in the country (235 streaming services) explains the fact that its citizens use so many platforms, they have variety to choose from, BB said.