During the IBC event in Amsterdam, media and entertainment attendees interested in the impacts of automation on the industry have the perfect half-day event in store: the September 15 ITS: Automation!, being held at the W Amsterdam.
This inaugural event, produced by MESA and sponsored by Amazon Studios Technology, Fabric and EIDR, will run from 3-6 p.m. and examines the role automation is playing in workflows, metadata, cloud operations, and even how we license, track, and monetize our talent.
Here’s a brief look at some of the sessions attendees can expect:
• The opening keynote — “Large Language Models in Media – 5 Learnings From the Technology Rush in Localisation” will be presented by Konstantin Dranch, founder of Custom.MT. This year is shaped by the emergence of ChatGPT and other large language models, A $25 billion-plus investment gold rush is on, the hype refuses to die down, industrial corps teach thousands of employees to write prompts, and even politicians are involved in writing AI acts. Large language models are re-shaping the way humans interact with devices, and they are changing the future of many professions. Text localisation has become the industry to immediately take advantage of LLMs, and to start grappling with their issues and hallucinations. In this session, learn from localisation triumphs and mistakes with models, and see if there is a better way to apply them in media workflows.
• The panel “Cloud Localization Blueprint II (What’s Next?)” will feature Caroline Baines, senior director, MESA’s Content Localisation Council, Mary Yurkovic, director of MESA’s Smart Content Council, and others as they discuss the next phase of Fabric’s Cloud Localization Blueprint which was featured as an accelerator at last year’s IBC. Now, in collaboration with MESA and the Content Localisation Council, we invite new participants with the same objective of creating stable workflows with cloud-based solutions.
• “Identity Forces: The Future of Talent Identity Provenance Automation” will be presented by Will Kreth, CEO of HAND (Human & Digital). Systemic change is once again impacting the M+E business and existential questions are on the table. With the strike voicing concerns about the rise of generative AI and deep fake technology, the autonomy and value of talent’s identity essence is on everyone’s radar (their “NIL” rights: Name, Image, Likeness). Talent will increasingly want the option to be virtual — to have a digital twin — and will want to properly license, track, and monetise themselves. Accordingly, the need for tools to help attest to the provenance and authenticity of ALL the players in the value chain is essential. It is said that “you cannot automate what you cannot identify” and this session explores the arrival of the interoperable HAND (Human & Digital) Talent ID – the first global ID registry for notable legal, virtual, and fictional talent in performing arts and sports.
• “Authenticated Metadata: Why it Matters for Automation” features Hollie Choi, managing director of EIDR, Andrew Holland, VP of data services for Fabric, Richard Kroon, director of technical operations for EIDR, and Ryan McKeague, media and entertainment specialist solutions architect for AWS. An exclusive sneak peek into the Authenticated Data Specification, a groundbreaking project within the 2023 IBC Accelerator programme. This panel discussion will provide insights into the collaborative efforts, technical innovations, and industry collaborations that have driven the creation of this specification. Discover how this initiative aims to revolutionise data authenticity and availability, shaping the future of entertainment data in an increasingly interconnected media landscape.
• The closing keynote — “Automation’s Promise and Potential for M+E” — addresses the fundamental foundation that the path towards automation provides to a plethora of workflows, cloud-based solutions, and business units across the entire entertainment supply chain. From greenlight, through production and post-, then on to theatrical distribution and the streaming beyond, our systems need to be aligned for efficiencies and that “all” fields should ultimately be automatable! As automation increases, we also open ourselves up to a more discernable and thoughtful application of different types of AI (narrow, generative, and some that are still being invented). Ben Stanbury, head of technology for Amazon Studios, will be interviewed by Guy Finley, president and CEO of MESA.
To register for the event, click here.