The latest episode of the “Seizing the AI Moment” Connection Corner presentations from Women in Technology Hollywood (WiTH) takes a hard look at the benefits — and potential dangers — of AI in advertising.
The episode features Alena Morris, VP of product marketing for Kargo, who explores how AI is reshaping the future of digital advertising, from workflow automation to creative intelligence.
Morris brings a powerful career perspective spanning CBS Interactive, Quantcast, PubMatic, and Kargo, sharing how a creative-first, performance-driven mindset is redefining the ad-tech ecosystem.
With host Filiz Bahmanpour, the following topics are covered:
• The AI Revolution in Advertising: How generative AI is transforming everything from RFP automation to cross-channel media planning — and what it means for ad-ops, planners, and creatives.
• Creativity Meets Computation: Why AI should amplify human storytelling, not replace it—and how leading brands are experimenting with AI-driven creative production and predictive virality scoring.
• Conversational Media Buying: Imagine building a campaign through chat. We unpack how agentic AI could make media planning conversational — and the new skill sets this demands.
• Workflow Automation and Efficiency: From supply-side (SSP) to demand-side (DSP), we discuss how AI can streamline the RFP process, pacing, and reporting, creating unified, insight-driven ad workflows.
• Ethics, Bias and Human Oversight: Alena dives into AI bias mitigation, transparency, and why human review remains crucial in an automated ecosystem.
• The Bold Predictions: Will AI soon predict which ad creatives go viral — or blur the lines between DSPs and SSPs? Alena offers a reality check on what’s next for AI in media and advertising.
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